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Automation

Stop losing leads to voicemail.

Automate the follow-up. Every time.

74% of calls to home service businesses go completely unanswered. Missed-call text-back, automated follow-up sequences, appointment reminders, and review requests respond instantly so no lead slips through the cracks, even at 2 AM.

The Problem

Every missed call is a missed job.

You’re on a roof, under a sink, or in an attic. You can’t answer every call. But your competitors can, and 78% of homeowners book with the first business that responds.

Missed calls go straight to your competitor
74.1% of calls to home service businesses go completely unanswered. 78% of homeowners book with the first company to respond. An HVAC company missing just 10 calls per week at a 25% booking rate and $400 average ticket loses over $52,000 per year to competitors who picked up.
Slow follow-up kills the lead
Leads are 21 times more likely to convert when contacted within 5 minutes versus 30 minutes. The average home service business takes 4 or more hours to respond. By then, the homeowner has already booked with someone else. Speed is the single biggest factor in who wins the job.
Customers no-show because they forgot
SMS appointment reminders achieve a 98% open rate, with most messages read within 90 seconds. Without reminders, no-show rates average 15–20% in home services. Every no-show is lost revenue, a wasted drive, and a gap in your schedule that could have been another booked job.
You have no follow-up system for quotes
79% of leads never convert without a systematic follow-up sequence. A homeowner who got your estimate but didn’t reply isn’t necessarily gone. They’re waiting. A 3 to 4 touch follow-up sequence, timed over 7 to 10 days, recovers 20–30% of quotes that didn’t close on first contact. Without automation, that recovery never happens.
How It Works

Set it once. Let it run.

We wire automation into your workflow so leads get instant responses, appointments get confirmed, and reviews get requested. All without you lifting a finger.

Step 1

Instant missed-call text-back

Every missed call triggers an SMS within 30 seconds: “Hey, sorry I missed your call. How can I help?” SMS has a 98% open rate and most leads respond within 90 seconds, keeping them engaged before they call anyone else.

Step 2

Multi-channel appointment reminders

SMS reminders sent 24 hours and 1 hour before every job. Customers confirm or reschedule with a single tap. Combining SMS and email reminders reduces no-show rates by 38 to 60%, protecting your schedule and your revenue.

Step 3

Automated follow-up sequences

Multi-touch follow-ups for unbooked quotes, post-job review requests timed within 1 hour of completion, and re-engagement messages for cold contacts. Businesses that automate follow-up see 40 to 70% higher lead conversion rates and 10% or more revenue growth within 6 to 9 months.

Features

Automation that pays for itself.

Every feature below runs in the background. You don’t have to think about it.

Missed-call text-back

SMS sent within 30 seconds of every unanswered call. Keeps the lead warm and in your pipeline instead of dialing your competitor.

Appointment reminders

SMS and email reminders at 24 hours and 1 hour before the job. Customers confirm or reschedule with a tap. No-show rates drop by 38 to 60%.

Post-job review requests

Automatic SMS within 1 hour of every completed job with a direct link to your Google Business Profile review page. Timed while satisfaction is highest.

Multi-touch quote follow-ups

A 3 to 4 message follow-up sequence for leads who got a quote but haven’t booked. Timed, branded, and recovers 20–30% of undecided customers.

Two-way SMS

Customers can reply to any automated text. Replies land in your dashboard so you can respond when you’re off the job. No lead goes dark.

Workflow builder

Custom automation sequences built around your specific workflow. Trigger on new lead, completed job, missed call, no-reply after estimate, or any event.

Pricing

Included in your plan.

See which plans include Automation.

Platform
$497/mo
Not included
Growth
$1,497/mo
Included
Scale
$2,997/mo
Included

Automation is included in Growth and Scale plans. SMS costs are included. No per-message charges.

FAQ

Common questions.

What is missed-call text-back?

When you miss an inbound call, the system automatically sends the caller a text message within 30 seconds. The message lets them know you’ll call back shortly and asks how you can help. Most leads respond within 90 seconds, keeping them in your pipeline instead of dialing a competitor. 78% of homeowners book with the first business that responds: missed-call text-back makes sure that business is yours.

How fast does the missed-call text go out?

Within 30 seconds of the missed call. Speed is everything in home services. A lead is 21 times more likely to convert when contacted within 5 minutes versus 30 minutes. At 1 hour, the conversion probability drops by 60 times. The automated text keeps the connection alive instantly, before a competitor answers.

What happens when a lead replies to an automated text?

Their reply appears in your dashboard as a live conversation. You can respond from your phone or desktop when you finish the job. Two-way SMS means every automated touchpoint can turn into a real conversation without you having to monitor your phone constantly.

Are SMS costs included?

Yes. SMS messaging costs are included in Growth and Scale plans. No per-message charges.

Can I customize the automated messages?

Yes. You control the wording, timing, and triggers for every automated message: missed-call texts, appointment reminders, quote follow-ups, and review requests. Messages are written to match your voice, not sound like a robot.

How much do no-show rates improve with SMS reminders?

SMS appointment reminders reduce no-show rates by 38% on average, and combining SMS with email reminders can reduce no-shows by up to 60%. SMS achieves a 98% open rate with most messages read within 90 seconds. In contrast, email open rates in home services average 20 to 28%. Reminders go out 24 hours and 1 hour before each appointment, and customers can confirm or reschedule with a single tap.

What is a lead follow-up sequence?

A follow-up sequence is a series of timed messages sent to a lead who hasn’t responded or booked yet. A standard quote follow-up runs 3 to 4 messages over 7 to 10 days: an initial check-in, a value reminder, a final nudge with an easy booking link. 79% of leads never convert without systematic follow-up. A well-structured sequence recovers 20 to 30% of quotes that didn’t close on first contact.

How does automation affect my Google reviews?

Significantly. Post-job review requests sent within 1 hour of completion get 3 to 5 times higher response rates than next-day follow-ups or email. Businesses using automated review requests typically see monthly review volume increase 3 to 5 times within the first 60 days. Higher review volume and recency directly improve your Google Maps ranking. The review text itself, mentioning your service type and city, feeds the AI systems that recommend local contractors.

Can automation work with my existing scheduling software?

Yes. The automation platform connects with common field service and scheduling tools via API and Zapier integrations. Job completion triggers review requests, new bookings trigger confirmation and reminder sequences, and missed calls trigger text-back, all without manual handoff between systems.

Get Started

Stop letting leads slip through the cracks.

Get a free audit and see how many leads you’re losing to missed calls and slow follow-up.

hello@73labs.io
Atlanta, Georgia