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Reputation Management

More five-star reviews.

Without asking awkwardly.

93% of homeowners read reviews before booking a home service contractor. Automated review requests across Google, Angi, and Facebook keep new reviews coming in after every job. Your rating grows on autopilot and feeds the AI systems that recommend local businesses.

The Problem

Your best work is invisible without reviews.

You do great work. But if it’s not on Google, it doesn’t exist. And asking for reviews at the end of every job? Nobody wants to do that.

Competitors with worse work outrank you
The average top-ranking plumbing business on Google has 215 reviews. A company with 200 reviews at 4.5 stars will beat your 20 reviews at 5.0 every time. Volume, recency, and response rate all feed the ranking algorithm. Google sees a dormant review profile as a signal that the business is less active, regardless of how good the rating is.
One bad review hits harder than five good ones
It takes at least 5 positive reviews to offset the credibility damage of 1 negative one. Unhappy customers post on their own. Happy ones forget. And 73% of homeowners only trust reviews written in the last 30 days: a cluster of 1-star reviews from last month can sink you even if your overall rating looks fine. Without a system generating steady, recent reviews, your profile drifts negative while you’re out running jobs.
You’re losing reviews you already earned
SMS review requests sent within 1 hour of job completion get 3 to 5 times higher response rates than email or next-day follow-up. Waiting until tomorrow means losing reviews from customers who were satisfied today.
A low rating is costing you real money
A single star increase in your average rating drives 5 to 9% revenue growth. Homeowners spend 31% more with businesses that have excellent reviews. A 0.1-star improvement in your rating produces a 25% increase in clicks from your Google Business Profile. That gap between a 4.1 and a 4.5 is not cosmetic: it’s the difference between your phone ringing and going to the competitor down the street.
How It Works

Reviews on autopilot. Reputation under control.

After every job, your customer gets a text. One tap, they’re on your Google page. Timed to send within the hour while satisfaction is highest.

Step 1

Automatic review request

After each completed job, your customer gets an SMS with a direct link to your Google Business Profile review page. Sent within 1 hour of completion, when satisfaction is highest. Every 10 new reviews you earn corresponds to a 2.8% boost in your conversion rate. Every friction point removed increases completion rates by roughly 15%.

Step 2

Monitor everything, instantly

Every new review triggers an instant alert. See your full review profile across Google in one dashboard. Suspicious or policy-violating reviews are flagged automatically for removal reporting.

Step 3

Respond fast, rank higher

Reply to reviews from your dashboard using pre-built templates. 70% of customers say a fast response to a review increases their likelihood to choose that business. Responding within 24 hours is the benchmark. Including your service type and city in responses is a proven local ranking signal. Google rewards active review management with higher map pack placement.

Features

Your reputation, managed.

Everything you need to grow and protect your online reviews.

Automated review requests

SMS sent within 1 hour of every completed job. Timed, branded, and linked directly to your Google Business Profile. No manual steps, no technician follow-up required.

Google review direct links

One-tap links that open directly on your Google review form. No searching, no friction. Every click eliminated increases completion rates.

Multi-platform review dashboard

Google, Angi, and Facebook reviews in one place. Homeowners check multiple platforms before calling: 93% check Google, a significant portion also check Angi and Facebook. Instant alerts on every new review, across all platforms, so you can respond before a negative one gains visibility.

Keyword-rich response templates

Pre-built responses for 5-star thanks, negative review recovery, and service-specific situations. Responses include your service type and city, reinforcing local ranking signals for Google and AI search.

Rating trend tracking

Track your average rating, review velocity, and response rate over time. Sustained velocity of 3 to 5 new reviews per week produces the most consistent Google Maps ranking gains.

Fake review flagging

Competitor-driven fake negative reviews are a real threat in home services. Suspicious reviews are identified and flagged for Google Redressal submissions, with documentation to support removal.

Pricing

Included in your plan.

See which plans include Reputation Management.

Platform
$497/mo
Not included
Growth
$1,497/mo
Included
Scale
$2,997/mo
Included

Reputation management is included in Growth and Scale plans.

FAQ

Common questions.

How do automated review requests work?

After each completed job, your customer receives an SMS with a direct link to your Google Business Profile review page. The message goes out within 1 hour of job completion, when satisfaction is highest. Most clients see a 3 to 5 times increase in monthly review volume within the first 60 days.

How many Google reviews do I need to rank in the map pack?

In competitive metro markets, HVAC and plumbing companies need 150 to 265 reviews at 4.5 stars or higher to place in the top 3 of Google Maps. Smaller markets may require far fewer. Review velocity matters as much as total count: 3 to 5 new reviews per week produces the most consistent ranking gains. A sudden spike of 50 reviews followed by silence looks suspicious and can trigger Google filtering.

What star rating do I need to stay competitive?

You need a 4.7 or higher to consistently rank in the top 3 of Google Maps in competitive markets. Below 4.5 and competitors will outplace you for most searches. Below 4.0 and 87% of homeowners filter you out before they ever call. A 4.8-star profile also gives you direct pricing power: homeowners consistently pay more for the higher-rated contractor.

What should I do about a fake or unfair negative review?

You cannot delete a review yourself, but you can flag it for policy violations including spam, conflict of interest, or competitor abuse. For verified fake reviews, a Google Redressal Form submission with documented evidence is the most effective path. We handle this flagging and reporting process for you.

Can I respond to reviews from the dashboard?

Yes. Google, Angi, and Facebook reviews appear in one dashboard. You can respond in one click using pre-built templates for 5-star thanks, negative review recovery, and service-specific situations. Responding to every review within 24 hours is the benchmark: 70% of customers say a quick response increases their likelihood to choose that business, and prompt responses are a documented local ranking signal.

How do reviews affect AI search recommendations?

AI tools like Google AI Overviews, ChatGPT, and Perplexity now recommend local businesses directly in search results before any links appear. They pull from your Google Business Profile: review volume, recency, star rating, and the text of the reviews themselves. A review mentioning “emergency AC repair in Austin” is a direct signal that gets your business cited for that query. Thin or outdated review profiles are effectively invisible to AI recommendations.

Is review gating allowed?

No. Review gating routes happy customers to Google and unhappy ones to a private form, selectively suppressing who gets to post publicly. This violates both Google’s policy and FTC rules, with fines up to $51,744 per violation. All customers must receive the same review request. We build compliant workflows only.

Should I focus only on Google reviews or do other platforms matter?

Google is the priority because it directly drives your map pack ranking and most lead volume. But homeowners also check Angi and Facebook before calling, especially for remodeling, landscaping, and cleaning jobs. A contractor with 150 Google reviews and nothing on Angi looks incomplete to a homeowner doing their research. The goal is depth on Google first, then consistent presence across the platforms your specific trade’s customers actually use.

How long does it take to recover from a bad reputation?

For modest situations, maintaining a consistent review generation system can improve your Google Maps ranking within 2 to 4 weeks as new positive reviews push down negatives and restore recency. For more severe situations, significant rating recovery typically takes 3 to 6 months, depending on review volume and response consistency. The fastest path is not waiting for the damage to fade. It is surrounding bad reviews with a high volume of genuine positive ones as quickly as possible.

Get Started

Ready to let your work speak for itself?

Get a free audit and see how your review profile compares to competitors in your market.

hello@73labs.io
Atlanta, Georgia