A website that books jobs.
Not just one that looks nice.
Fast, mobile-first, server-rendered websites that you own outright. Built on Next.js with a CMS you can edit without a developer. The average contractor website converts at 2–4%. We build for 7–12% because every element is designed for one thing: turning visitors into booked jobs.
Your current website is costing you jobs.
Most home service websites are slow, outdated, and impossible to update without calling your “web guy.” That’s not a website. It’s a liability.
Your site, built right, in three steps.
We handle the build. You handle the business.
Custom design
We design your site around your brand, your services, and how your customers actually search. No templates. No cookie cutters.
Modern build
Built on Next.js and deployed to a global CDN. Server-rendered pages that hit a sub-2.5-second Largest Contentful Paint on mobile, which is Google’s Core Web Vitals benchmark. LocalBusiness, Service, and FAQ schema built in from day one so Google and AI search engines understand exactly what you do and where you do it.
You own it
Your domain, your code, your content. Edit anything through a visual CMS without touching a line of code. If you ever leave, you take every file, every page, and your full domain history with you.
Built for speed, search, and conversions.
Every feature exists for one reason: turning visitors into booked jobs.
Sub-second load times
Server-rendered pages on a global CDN. Your site loads before they finish blinking.
Mobile-first design
Designed for the phone first, then scaled up. Not the other way around.
Visual CMS editing
Change text, swap images, add services, all from a visual editor. No code required.
SEO-ready structure
Semantic HTML, structured data, fast rendering. Everything Google and AI search engines need to rank you.
Booking widget built in
Online scheduling embedded directly into your site. Customers book while you’re on the job.
Analytics dashboard
See exactly where your traffic comes from, which pages convert, and what’s driving booked jobs.
Enterprise infrastructure
Vercel hosting, Cloudflare CDN, auto-provisioned SSL. The same stack used by Fortune 500 companies.
You own everything
Your domain. Your code. Your content. If you leave, it all goes with you. No hostage situations.
Included in your plan.
See which plans include Websites.
Custom website included in every plan.
Common questions.
How long does it take to build my website?
Most websites launch in 2–3 weeks. We handle design, development, and deployment. You review and approve at each stage.
Do I really own my website?
Yes. You own your domain, your code, and your content. If you ever leave 73 Labs, everything goes with you. No hostage situations. Before signing with any web agency, ask these three questions: who owns the domain, who can access the source code, and what happens to the site if you stop paying. If the answers are unclear, walk away.
Can I edit the site myself?
Yes. Every site comes with a visual CMS (content management system). Change text, swap images, add services, update your hours. No developer needed for day-to-day changes.
What technology is the site built on?
Next.js with server-side rendering, deployed to Vercel with Cloudflare CDN. The same infrastructure used by Fortune 500 companies, built and optimized for home service businesses.
Do I need a separate page for each service I offer?
Yes. A single page listing all your services ranks for almost nothing. Google needs a dedicated URL for “AC repair,” a separate URL for “furnace installation,” and individual content for each. Home service businesses with individual service pages rank for 3–5x more keywords than businesses with a single catch-all services page. Every service you offer should have its own URL, its own content, and its own call to action.
Do I need location pages if I serve multiple cities?
Yes. Google map pack rankings are hyper-local. Ranking in one city does not carry over to the next. A dedicated location page for each city or service area you cover, with locally relevant content and city-specific keywords, is how you appear in the map pack across your full territory. Without location pages, you are competing in cities where your site has no local signal.
What is Core Web Vitals and does it affect my ranking?
Core Web Vitals are Google’s performance benchmarks that directly affect your search rankings. The key metric is Largest Contentful Paint (LCP): how fast your main content loads. Google’s threshold is 2.5 seconds on mobile. Studies show that 73% of users abandon slow websites before they finish loading, and each second of delay costs roughly 20% in conversions. Every site we build targets a sub-2.5-second LCP on mobile, which is what most contractor websites fail to achieve.
How does my website affect my Google map pack ranking?
More than most business owners realize. Your website’s load speed, mobile usability, structured data, and content quality all feed into your local ranking signals. Google cross-references your website content with your Google Business Profile to verify your services and service area. A poorly built website can suppress your map pack ranking even when your GBP is well-optimized. A fast, well-structured site reinforces every local signal Google looks for.
What makes a home service website actually convert visitors into leads?
Three things: speed, clarity, and a frictionless conversion path. Your phone number and a booking button need to appear above the fold before any scrolling. Your main CTA should be centered on the page. And the site needs to load before the visitor’s patience runs out. Data shows that centered CTAs generate up to 682% more clicks than off-center ones, CTAs above the fold convert 304% better than those below it, and mobile-optimized sites see up to 40% higher conversion rates than sites designed for desktop first. We build all of this in by default.
What trust signals should my home service website display?
At minimum: your license number and state, proof of insurance, Google reviews embedded directly (not just a star rating), before-and-after photos of real jobs, and your full service area. Additional signals that improve conversion: financing options (29% of homeowners expect to find these before calling), a Google Guaranteed badge if you run Local Service Ads, trade association certifications, and real photos of your team and trucks. Trust signals belong above the fold on every key landing page, not buried in a footer where no one reads them.
What is a good conversion rate for a home service website?
The home services industry average is 7.33%. High-performing trades like plumbing, pest control, and cleaning services hit 12–16%. Most contractor websites in the wild convert at 2–4% because they weren’t built with conversion as the goal. The difference between a 4% and an 8% conversion rate doubles your lead volume without spending another dollar on ads. We build for above-average conversion rates by getting the fundamentals right: speed, mobile layout, above-the-fold CTAs, and embedded trust signals on every page.
Should I offer online booking on my website?
Yes, especially for non-emergency services. Homeowners searching for cleaning, landscaping, HVAC tune-ups, or pest control are comparison-shopping before they decide. A visible booking button reduces the friction between interest and commitment. Online booking also captures leads on nights and weekends when your office is closed but homeowners are researching. Every site we build includes a booking widget so you never miss a lead because your office wasn’t open.