You’re spending money. But where are the leads?
Most agencies treat your ad budget like a black box. You send money, they send reports you don’t understand, and your phone still isn’t ringing enough.
Transparent ads. Real attribution. Zero markup.
Your ad spend goes directly to Google and Meta. We manage, optimize, and report. You see everything.
Trade-specific strategy
We build campaigns around how your customers actually search: “AC repair near me,” “emergency plumber,” “lawn care service.” HVAC, plumbing, and electrical each have different CPCs, buying cycles, and conversion patterns. We build to match.
Full attribution dashboard
Every call, form submission, and booked job is tracked back to the exact ad that drove it. Real-time, in your dashboard. You’ll know cost per lead by campaign, by keyword, and by day of week.
Continuous optimization
We review search terms weekly, add negatives, shift budget to what’s working, and test new angles. Home services CPLs rise 10–15% year-over-year industry-wide. Active management is what keeps yours flat or falling.
Everything you need from your ad manager.
Full-service campaign management built for the trades.
Google Ads management
Search campaigns targeting high-intent keywords by service type and zip code. Separate ad groups for emergency searches, planned services, and high-ticket installs.
Meta & Instagram Ads
Facebook reaches homeowners before they start searching. Meta lead form ads convert 20–35% higher than cold website traffic by letting homeowners submit their info without leaving Facebook. Short-form video, before-and-after visuals, and Advantage+ automated targeting campaigns keep your business top of mind at CPLs 30–50% lower than Google for planned services like landscaping, painting, and flooring.
Local Service Ads (LSAs)
LSAs appear above standard Google Ads at the top of results. Google Guaranteed badge setup, profile optimization, and dispute management so you pay only for real leads, not junk calls.
Real-time reporting
No mystery PDFs. See every impression, click, call, and booked job in your dashboard, broken down by campaign, keyword, and date range.
Lead quality tracking
We track which campaigns produce booked jobs, not just calls. If a campaign generates clicks but not revenue, we know. And we fix it.
Zero markup on spend
Your ad budget goes directly to Google and Meta. We charge a flat management fee. No percentage-of-spend markup, no incentive to waste your money.
Included in your plan.
See which plans include Paid Advertising.
Paid advertising management is included in Growth and Scale plans. Ad spend is separate and paid directly to Google/Meta.
Common questions.
Do you mark up my ad spend?
Never. Your ad budget goes directly to Google and Meta. We charge a flat management fee. No hidden percentages, no markup. A percentage-of-spend model gives an agency a financial incentive to spend more of your money, not to spend it smarter. We don’t operate that way.
How soon will I see leads?
Most clients see leads within the first week of campaign launch. Local Service Ads often produce calls within 48–72 hours of going live. Google Search campaigns typically ramp over the first 2–4 weeks as the algorithm learns which searches convert. We optimize daily during the launch window.
What’s included in ad management?
Campaign strategy, ad copywriting, keyword research, negative keyword management, bid optimization, A/B testing, call tracking setup, and real-time reporting. We manage Google Search Ads, Local Service Ads, and Meta/Instagram Ads. For most home service businesses, standard Search campaigns and LSAs outperform Performance Max. PMax cannot distinguish a qualified lead from a spam form submission without offline conversion data, and across non-retail campaigns, Search outperforms PMax on conversion value 84% of the time. We use Performance Max selectively when offline conversion tracking is fully in place, not as a default setting.
How do I know which ads are working?
Every call, form submission, and booked job is tracked back to the exact ad, campaign, and keyword that drove it. You see it in real time in your dashboard. We also review search term reports weekly to cut waste and shift budget to what’s producing jobs.
What’s the difference between Google Ads and Local Service Ads?
Google Search Ads are pay-per-click: you pay every time someone clicks, whether they book or not. Local Service Ads (LSAs) are pay-per-lead: you only pay when a customer contacts you through the ad. LSAs appear above standard Google Ads at the very top of search results, above the map pack, and display a Google Guaranteed badge that increases trust. In 2021, 28% of contractors ran LSAs. By 2026, that number approaches 70% in most markets, which means the competition is real and winning requires more than just turning the ads on. Google ranks LSA listings by response time, review volume, profile completeness, and how consistently you answer inbound calls. Contractors who miss calls or respond slowly get buried in the feed. For emergency services like HVAC repair and plumbing, LSAs are often the highest-ROI channel available. For high-consideration jobs like roofing or remodels, Search Ads give you more targeting control. Running both is the strongest strategy.
How does Google decide which LSA listing ranks at the top?
Google ranks Local Service Ads using a combination of factors: responsiveness (how fast you answer inbound calls and messages), your review count and rating on Google, profile completeness (all services listed, license uploaded, background check verified), and proximity to the searcher. Response time is one of the most actionable factors. Contractors who miss calls or take hours to call back get buried. Google’s LSA interface even shows your estimated response time to searchers, which directly affects whether they click you or a competitor. To win in LSA, you need fast pickup, a strong review count, and a fully verified profile. Automation that sends an instant text on missed calls helps prevent ranking penalties from slow response.
How much should I budget for Google Ads?
For most home service businesses, a minimum of $1,000–$1,500/month in ad spend is needed to generate enough data to optimize. In competitive markets or high-CPC categories like roofing (average $10.70/click) or electrical ($12.18/click), $2,500–$5,000/month produces better CPLs. LSA budgets work differently: you set a weekly lead goal and Google charges per lead delivered, so LSA spend scales with volume rather than clicks. We’ll recommend a budget based on your market, your service mix, and your target cost per lead before you commit.
What does a good cost per lead look like in home services?
Home services CPLs vary significantly by trade. Updated 2026 benchmarks: HVAC $45–85 in most markets, spiking above $100 per lead during summer emergency searches in major metros. Plumbing $35–65. Electrical $35–70. Roofing $150–400 for full replacement leads. Pest control $25–55. Remodeling and kitchen or bath projects run $350–500 per lead because the ticket size and sales cycle are much longer. Google Search ads average an 8.2% conversion rate across home services, which is the strongest of any industry vertical. Your actual CPL depends on your market, your service mix, your landing page speed, and how actively your campaigns are managed. We track CPL by campaign and keyword and work to keep yours at or below benchmarks for your specific trade.
Should I run Meta Ads for my home service business?
Yes, especially for visual trades and planned services. Facebook and Instagram reach homeowners before they start searching. Before-and-after photos, seasonal promotions, and retargeting ads work well for landscaping, painting, fencing, and flooring. Meta leads typically cost 30–50% less than Google for awareness-stage services, and they fill the pipeline for future jobs. For emergency services like plumbing or HVAC, Google and LSAs remain the primary channel.
Should I use Meta lead form ads or send traffic to my website?
For most home service businesses, Meta lead form ads outperform website traffic campaigns because they remove the biggest drop-off point: the click to an external page. Lead forms open inside Facebook and Instagram, let the homeowner submit their name, phone, and service request in under 30 seconds, and pre-fill their info automatically. Meta’s internal data shows localized lead form ads convert 20–35% higher than cold website traffic when paired with proper targeting and fast follow-up. The catch: lead form quality depends heavily on your follow-up speed. A lead form submission that doesn’t get a call or text within 5 minutes goes cold fast. That’s why we pair Meta lead form campaigns with automated SMS follow-up so every submission gets a response immediately.
Do I own my ad accounts?
Yes. Your Google Ads account, Meta Business Manager, and all campaign data belong to you. You have full access at all times. If you ever leave, you take everything with you. Any agency that won’t give you read-and-write access to your own account is a red flag.