Your customers are searching. They’re just not finding you.
Google’s map pack, AI Overviews, ChatGPT, Perplexity. The places people search have multiplied. If you’re only optimizing for one, you’re invisible in the rest.
Search optimization for 2026 and beyond.
We combine traditional SEO with Generative Engine Optimization so you show up everywhere: Google, AI Overviews, ChatGPT, and Perplexity.
Technical SEO foundation
Site speed, structured data, semantic HTML, and server rendering. The fundamentals that Google and AI engines both need to find and trust you.
Local & map pack optimization
Google Business Profile signals account for 32% of map pack ranking weight. Reviews account for another 20%. Businesses that respond to 80% or more of reviews see measurable ranking gains. We optimize your profile, build and clean up citations across 30+ directories, and generate review volume to own the “near me” results in your service area. One HVAC company went from 18 calls per month to 63 within 90 days after fixing their Google Maps setup and adding a consistent review process.
GEO: AI search optimization
Different AI platforms favor different content formats: ChatGPT ranks structured lists, Perplexity favors citation-backed claims, Gemini favors clear definitions. Content with expert data and direct answers earns 30-40% more citations in AI-generated results. We structure your content to win across all three.
SEO + GEO. One integrated service.
Everything you need to get found in traditional search and AI-generated answers.
On-page SEO
Title tags, meta descriptions, header structure, and keyword-optimized content for every service page.
Google Business Profile management
Optimized listing, weekly posts, photo uploads, Q&A management, review response, and category setup for maximum local visibility. Businesses that respond to 80% or more of reviews see measurable map pack ranking gains. Weekly posting and photo updates are now top-five ranking factors for the map pack in 2026.
Structured data & schema
LocalBusiness, Service, FAQ, and Review schema markup. The structured data AI engines use to understand and cite your business.
AI citation optimization
Content structured for extraction by ChatGPT, Perplexity, Google AI Overviews, and Copilot. Optimized pages earn 30-40% more citations in AI answers than unstructured competitors.
Ranking & citation tracking
Monitor your position in Google, the map pack, and AI-generated answers. See progress, not just promises.
Monthly performance reports
Clear reports showing traffic, rankings, AI citations, and, most importantly, leads generated from organic search.
Citation & NAP management
We build and clean up your business listings across 30+ directories: Google, Yelp, Apple Maps, Bing, and niche trade directories. Consistent name, address, and phone number across every source is how AI engines build confidence in your business and recommend you over competitors with conflicting data.
Included in your plan.
See which plans include SEO & GEO.
On-page SEO is included in Platform. Full SEO & GEO management starts at Growth.
Common questions.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your business when customers ask questions. It’s the next evolution of SEO, and it’s already driving leads for home service businesses that adopted it early.
How is GEO different from traditional SEO?
SEO gets you ranked in Google search results. GEO gets you cited in AI-generated answers. AI search traffic grew over 1,200% in less than a year, and leads from AI sources convert at 27% compared to 2.1% from traditional organic search. Both channels matter. Neither replaces the other.
How long before I see SEO results?
Technical SEO improvements show within weeks. Local map pack improvements typically take 1–2 months. Full organic ranking gains build over 2–4 months. GEO citation improvements can appear in as little as 4–8 weeks because there is no domain authority waiting period for AI citations.
Is on-page SEO included in the Platform plan?
Yes. On-page SEO (title tags, meta descriptions, structured data) is included in every plan. Full SEO & GEO management starts at the Growth plan.
How do AI systems decide which local business to recommend?
AI systems pull from multiple signals: your website’s content structure, your Google Business Profile, your reviews across platforms, and how consistently your business information appears online. Critically, 62% of AI-generated local business recommendations cite review data as a primary factor. And consistent name, address, and phone number across 30 or more directories ranks as the third most important AI visibility factor overall. Businesses with clear, structured content, strong reviews, and consistent citations get recommended. Businesses with conflicting data or thin content don’t. Google Business Profile signals alone account for 32% of map pack ranking weight.
What does structured data actually do for my ranking?
Structured data is markup added to your website that tells search engines and AI systems exactly what your business does, where you serve, what services you offer, and what customers say about you. Without it, Google and AI engines have to guess. With it, they know. Properly marked-up pages rank faster in local search and get cited more in AI-generated answers.
Do I need both SEO and GEO, or can I just focus on one?
You need both. Traditional SEO covers Google search results and the map pack, which still drive the majority of local leads. GEO covers AI-generated answers, which are growing at over 1,200% annually and convert at 13x the rate of traditional organic traffic. Running only one means leaving significant revenue on the table.
What’s the most important factor for ranking in the Google map pack?
Google Business Profile optimization is the single largest factor, accounting for roughly 32% of map pack ranking weight. Reviews account for about 20%, including volume, recency, and rating. Behavioral signals like calls, direction requests, and photo views make up another 9%. We optimize all of these, not just one.
What is NAP consistency and why does it matter for AI search?
NAP stands for Name, Address, and Phone. It means having identical business information on every directory, from Google and Yelp to Apple Maps, Bing, and niche trade sites. AI engines like ChatGPT and Google AI Overviews verify local businesses by cross-referencing those sources. A single mismatch, even “St.” versus “Street,” creates conflicting signals that suppress both your map rankings and your AI citation rates at the same time. Citation signals account for 13% of AI search visibility, and three of the top five AI visibility factors are citation-related. Fixing NAP inconsistencies is one of the fastest ways to improve both traditional local SEO and AI recommendations simultaneously.
Should I have separate pages for each city I serve?
Yes. Location-specific pages consistently outperform generic “service area” listings in both map pack and organic results. An HVAC contractor who added individual city pages with localized copy and schema markup for each service area gained top-3 map positions across multiple cities. Each city page should cover your services in that area, reference local context, and include structured data specifying the service location. For a contractor serving 5 to 10 cities, dedicated city pages are among the highest-ROI on-page SEO investments available.